1/28/2024 0 Comments Kickstarter projectsDon’t rely on the platform only to publicize your project. Remember, Kickstarter is full of great ideas competing for attention. You’ll also have to provide an estimated delivery timeline on rewards and provide regular updates to your backers on how you’re progressing.” It’s best to prepare your outreach before you publish your project to make the most of your condensed timeline. Some experts say that timing is everything: “In most cases, campaigns that last 30 or fewer days are most successful because they create a sense of urgency among backers. Advertise your campaign far and wideīefore you press launch, have a marketing plan in place. If you want the rewards you’re offering, there’s a good chance others will too. Create reward tiers to incentivize higher contributions. These rewards are also key: Your rewards should be exciting enough to pique interest and make backers feel like they are part of your project. If you choose not to use a video, use the space to describe why you’re asking for money, the difference it will make to your business and what crowd-funders can expect to receive in return. If you can sell your story in under a minute, you’ll be much better off,” wrote Simon-Kennedy. Of course, you also want viewers to read the rest of the page and see how funny you are, what wonderful prizes you have to offer, and all that jazz - but people are busy. “Your video is basically an audio-visual summary of your whole campaign, and you want it to be an introduction that incites viewers to pledge right away. Adding a video to your page is optional, but projects with videos tend to get funding more often than those without. Writing your project description is perhaps the most important aspect of your Kickstarter. Connect a bank account to your project.Then, you will start a new project, which is the same as a fundraising campaign. To start setting up your campaign, you will need to create a free account on Kickstarter with a username and password. Kira Simon-Kennedy, filmmaker and Kickstarter veteran Set up your campaign Go through your phone and email contacts, tally up an estimate of likely backers, guesstimate that they’ll give $25 each, and calculate your possible total. The best way to estimate how much you could raise is to count the people you know who are likely to donate. That way, you’ll have a strong community backing your campaign, helping it gain visibility on the platform and reach your goal faster. Ludenso, another company that has successfully executed Kickstarter fundraisers, suggested building an audience before going to Kickstarter. Then drop that total by 15-20%,” Kira Simon-Kennedy, a filmmaker and Kickstarter veteran, told The Muse. “The best way to estimate how much you could raise is to count the people you know who are likely to donate. Remember, Kickstarter is all-or-nothing, meaning that if you don’t reach your funding goal, you won’t get anything. Define your goalsīefore you put the time and effort into setting up your Kickstarter, make sure to set realistic expectations for what you can achieve on the platform. Here are some steps to start a Kickstarter campaign and make the platform work for you. A Kickstarter campaign can allow you to test a new product idea, supplement extra funding and formalize fundraising to friends and family. The true value in a Kickstarter campaign lies in the platform’s ability to gain publicity, reach new customers and fund a specific project. But, Kickstarter offers more than just a space to raise money. If you’re seeking to raise funding for a big purchase, like expanding to a new location or launching a new business, crowdfunding can be a tough grind. Getty Images/ FG Tradeĭata shows that only 37% of business owners who launch a Kickstarter campaign reach their funding goal.
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